Is This a Good Business?

Celeste Bean's final project for Stanford GSB's GSBGID 506.

How to Use This Toolkit

Foundations

Build vocabulary: revenue quality, unit economics, cash-to-cash cycle, moats.

Key Questions

Learn the Five Questions and how to stress-test a business model.

Diagnostic

Score a business on 8 dimensions using an interactive radar chart.

Interactive preview

Benchmark your business model in eight dimensions. Compare your shape against real cases.

Use the full diagnostic to score your business, compare case overlays, and spot structural risks.

People do what you pay them for + what you check.